Niarra's coverage
In the press
Financial Times, November 2023

"Among the mammals (found in Trijunção) are the anteater, jaguar, ocelot and pampas deer. But it is the maned wolf, one of South America’s rarest mammals, that draws processional naturalists and tourists alike. It is a supermodel of the animal kingdom, the most beautiful of canids, shy, slender, fine-boned, with a golden coat and long legs. It would make a leopard look clumsy."
Stanley Stewart travelled to Pousada Trijunção as a guest of Niarra Travel in 2023.
Roaming Roots, February 2023

"Niarra Travel is a company that operates on the principles of transparency and purpose, creating unforgettable trips to inspiring places while directing more tourism revenue to the people and communities protecting our increasingly fragile natural world. In this episode, we will be exploring the future of travel and tourism. We will also be discussing the importance of conservation and connecting people, the dilemmas related to travel, and what we can do to make it more responsible."
Fortune, July 2022

“I believe Niarra is the first travel company that’s adopted this model, and it’s impactful,” says Sara Gardiner, cofounder of Matetsi Victoria Falls, one of Zimbabwe’s leading safari resorts and a Niarra partner property. “Even at the booking stage, their clients are aware that they’re making a positive impact within the destination. Many guests then fall in love with these wild spaces, begin to understand what it takes to conserve them, and want to do even more to contribute.”
Robb Report, June 2022

"When Niarra launched in the chaotic year of 2020, the London-based travel company’s aim was always to put purpose first. Unlike traditional tour operators, which take at least a 20 percent commission on bookings, it committed to just a 10 percent cut, expressly to help finance the protection of wilderness areas and their communities."
AFAR, June 2022

"Niarra’s goal is to get as much money to the destination as possible, and the best way to do this is booking directly,” said Thomas. “The second best way is to use a tour operator who has a real, vested interest in making sure they provide that service of putting together a trip that’s the right one for you as cheaply as possible for the particular destination."
Thrillist, April 2022

"Rwanda is just one excellent example of a country that’s emerged as one of the world’s leading ecotourism destinations,” says Byron Thomas, founder of Niarra Travel. “The north is home to mountain gorillas, and a handful of troops of these gentle giants have been habituated, allowing a strictly limited number of visitors to spend time in their presence."
Authority Magazine, April 2022

"In 2012, Byron Thomas joined a luxury travel company to share what he loved about creating safaris across the continent, soon managing the Africa department and always with a keen interest in sustainable and responsible travel. The events of 2020 gave him the opportunity to create something new with these values at its core alongside a passionate, experienced team — and so, Niarra Travel was born."